Brand & press kit
Flicker brand & logo
The Flicker logo, wordmark, colors, and usage rules — everything you need to reference Flicker in articles, integrations, partner pages, or media coverage.
Logo files
Symbol — for dark backgrounds
White symbol-mark. Use on dark, photographic, or high-contrast surfaces.
Symbol — for light backgrounds
Black symbol-mark. Use on white or light surfaces where contrast allows.
Wordmark — for dark backgrounds
Horizontal lockup with the Flicker wordmark. Default for headers and dark UI.
Wordmark — for light backgrounds
Horizontal lockup in black. Use on white, light grey, or print surfaces.
Colors
Flicker Gold
Primary
- HEX
- #E2B85C
- OKLCH
- oklch(0.75 0.15 85)
Pure Black
Background
- HEX
- #000000
- OKLCH
- oklch(0 0 0)
Pure White
Foreground
- HEX
- #FFFFFF
- OKLCH
- oklch(1 0 0)
Usage guidelines
Do
- Use the supplied SVGs whenever possible — they stay crisp at any size.
- Preserve clear space around the mark equal to the height of the symbol's square unit.
- Pair the dark variant with Flicker Gold or a neutral grey for editorial layouts.
- Link the logo to flicker.finance when used on the web.
Don't
- Don't recolor the mark outside the brand palette or apply gradients.
- Don't stretch, skew, rotate, or otherwise distort the proportions.
- Don't add drop shadows, outlines, or other effects.
- Don't place the mark on low-contrast or visually busy backgrounds.
Need a different format?
Email us for vector source files, print colour profiles, or approval on co-branded materials. We reply within a few hours on weekdays.